10 Suggestions to Improve Programmatic Campaign Performance
Targeting: Use targeting to reach the most relevant audience, this can be done by using data from various sources such as data management platforms (DMPs) and customer relationship management (CRM) systems, to create custom segments of users.
Optimize ad creative: Continuously test and optimize ad creative to improve engagement and conversion rates. This includes testing different designs, headlines, images, and calls-to-action (CTA).
Use data to inform strategies: Use data to inform strategies and make data-driven decisions. This includes measuring and analyzing key performance indicators (KPIs) such as click-through rate (CTR) and conversion rate.
Use retargeting effectively: Use retargeting to target users who have previously interacted with your brand. This can help to increase conversions and improve ROI.
Leverage automation: Use automated tools and platforms to streamline the process of buying and delivering programmatic ads, including DSPs and Ad servers.
Use all available data: Utilize all available data from various sources to better understand your target audience and improve targeting. This can include demographic information, behavior, interests, and more.
Test and optimize continuously: Continuously test and optimize different aspects of your programmatic campaigns, such as targeting, messaging, and creative.
Audience measurement and verification: Use third-party measurement and verification platforms to provide detailed insights on ad viewability, audience demographics and engagement.
Use a diverse range of inventory sources: Get access to a wide variety of inventory sources, such as web, mobile, email, and in-app ads, in order to reach users across different devices and platforms.
Keep an eye on industry trends: Stay on top of industry trends, new technologies and platforms, which can help you to improve your programmatic performance, such as the use of AI, Machine learning, and others.
It's important to note that programmatic advertising is constantly evolving, and what works today may not work tomorrow, so it's important to be adaptable and responsive to changes, keeping testing and optimizing different elements of the campaign, and use data and analytics to inform decisions and make adjustments.